Strength. Discipline. Purpose.

Train hard.
Live ready.

Online coaching and in-person training built around one idea: your program should match how you actually want to fight, lift, and move — not a generic template.

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Coaching tiers, from self-guided to daily access
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Focused training programs — Strength, Performance, Combat, Transform, Build

Your coach

Built For Battle is run by Marc Fils-Aime, based in Epsom, New Hampshire. Marc holds a B.S. in Exercise Science from Norwich University, where he also played collegiate football.

He's since trained a wide range of clients as a personal trainer at The Zoo Gym and Latitude Fitness — from first-time gym-goers to competitive athletes. His own background as an athlete runs deep: rugby for the Capital Selects, and kickboxing out of Team Link in Hooksett, NH.

Why BFB is different

Most online coaching is one-size-fits-all. BFB starts every relationship with a free consultation to understand your actual goals — then builds a program around one of six specific priorities, whether that's getting stronger, cutting weight, building muscle, or preparing for a fight.

Online coaching tiers

Four levels of contact and customization. Every tier starts with a free consultation, and anyone who signs up gets a free in-person baseline testing session before training begins.

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Recruit self-guided with check-ins

A custom program updated every 4 weeks, delivered through the app, with accountability built in.

  • App-based programming
  • Nutrition targets
  • Bi-weekly check-in
  • 48-hr message response
$79/ month
02

Soldier steady guidance

More frequent adjustments and a full custom nutrition plan, with a monthly call to stay on track.

  • Program updated every 2 weeks
  • Full nutrition plan
  • Weekly check-in
  • Monthly video call
$129/ month
03

Warrior hands-on coaching

Weekly video calls, form review on your lifts, and a coach actively adjusting your plan in real time.

  • Weekly video call
  • Form check video review
  • Real-time nutrition adjustments
  • Same-day message response
$179/ month
04

Spartan elite 1-on-1, limited slots

Daily direct access and fully custom programming, adjusted continuously — the closest thing to having a coach on call.

  • Daily access to coach
  • On-demand video calls
  • Quarterly in-person re-testing
  • Supplement & recovery guidance
$249/ month

3-month commitment: 10% off. 6-month commitment: 15% off. Ask about it on your consultation call.

Periodized training programs

Don't want ongoing coaching? Get a fully personalized, periodized program built around one focus, running 6 to 12 weeks — your choice of length.

For getting stronger

BFB Strength

Built around compound movements and strength progression, with technique and recovery woven in.

Compound lifts → progression → technique → recovery
For athletes

BFB Performance

Strength, power, and speed work layered with sport-specific conditioning and mobility.

Strength → power → speed → sport demands
In-person training available
For MMA, boxing & wrestling

BFB Combat

Strength and power built for the cage or the ring, backed by real work capacity and conditioning.

Strength → power → conditioning → work capacity
In-person training available
For fat loss & recomposition

BFB Transform

Resistance training paired with calorie and step targets that actually change your body composition.

Resistance training → calorie control → steps → conditioning
For muscle growth

BFB Build

Progressive overload and training volume dialed in against your protein and calorie targets.

Progressive overload → volume → protein → calories

Not sure which fits?

That's exactly what the free consultation is for — we'll figure out the right focus and length together.

6-week program$150
8-week program$200
10-week program$250
12-week program$300
Start with a consult

In-person training

BFB Combat and BFB Performance clients can add in-person 1-on-1 sessions to their program, currently serving:

Lakes Region Concord Manchester Seacoast Southern NH
  • Single session$50
  • 4-session pack$180
  • 8-session pack$340

Free online consultation

Every prospective client gets a one-on-one call to talk through goals, background, and which program actually fits — no cost, no obligation.

Free baseline testing

Sign up for any program and get an in-person session to establish your starting measurements and benchmarks, on the house.

Book your free consult

Pick a time that works for you and it's locked in — no back-and-forth. Come with a rough idea of your goals and current training background.

  • Response time: within 24 hours
  • Consultation: free, ~20 minutes, by video or phone
  • In-person availability: Lakes Region, Concord, Manchester, Seacoast, Southern NH